GOALS
From the Greek αὔριον for “a morning breeze or breath” translating to the modern-day short definition, “tomorrow”, AurioN perfectly encapsulates Antonio Grifoni’s primary artistic and business goal, which is to convey the intense feelings that he articulates in his music and sound to amplify the emotive dimensions in life through creative collaboration with artists in all media, such as musicians, singers, screenwriters and animators to realise a musical vision for tomorrow.
Grifoni’s creative projects are inspired by two major impulses. The first is to set fire to the imagination of his listeners in an interactive experience, to create the suggestion of mysterious, liminal realms through evocative sound – spaces of an imagination that can be completed by the listener in a form of creative collaboration. The second is to both convey and stimulate a range of emotional states by means of his music. This emotional passion is the key to his musical production and is manifested in digital sound, as well as in his instrumental pieces and lyrics.
This is the AurioN brand of music production, musical composing and lyric-writing: “When you indulge in AurioN’s sound, your emotion is my vision because together we are writing the future of music”.

